smb logo: breakdown

Below is the breakdown of my logo.


logo design:

colour palette:

typography:

logo: final

Here is the branding logo for myself as a design. It has been designing digitally and can be applied to a range a of products that i wish to promote myself by.

final logo sketch

After settling on colours and a layout and style for my branding logo i sketched it out first to get a feel for what it will look like before i go ahead and digitally design it.

branding: logo development

I have deiced to go with the orange colour scheme as i see it as fresh, vibrant and very modern. i have also gone with the simple type layout to keep the logo simple and adaptable across a range. I have chosen Helvetica as amy typeface of choice as it neutral, adaptable and very flexible in terms of design.


Below are the development ideas for the final logo.

I quite like the slick layout and grid that the type sits within. It gets across my designer name once read. It is easy to read even though the type is split up. Again there is the possibility that if i was to use this logo on a small scale say for a business card, it may become less recognizable and not legible.

I found with this design, by blocking out the centers of the letters, the eye is drawn to those letters and not the type as a whole, in which the hierarchy is disrupted and the name 'smbstudio' is not read in the correct manner.

As an add on to the above design of my design branding name i have incorporated the domain name into it to advertise the fact that i have a website. I think it works quite well as an advertisement and ties in well with the original design of my branding name.

new logo ideas

Starting to come up with ideas for my new logo meant sketching some possibilities out first. I am using my initials as the main banding focus for myself as a designer. i just need to work out how i can reproduce these as a logo that i can use to promote myself.


Below are a few initials idea sketches that i have come up with and roughly mocked up to see if they work or not.

This logo is appealing to the eye and very vibrant, with allowance to change coloring but keep the same layout and visual. but overall i think it would be far too bright and big and doesn't really represent me as a design very well in terms of professionalism and the work in which i produce.

Again i think this type of logo would be too un-professional and abit childish.

I think the simple type layout and work quite well. I thought i would experiment with how i use my initials, and by using the sound as the spelling i moved away form the standard 3 initials i was using previously. i think it is a possibility but i believe it would do with refining further as my work is quite simple and clean, and i want my logo to represent this.

Even thought the negative space works quite well. i still think it i were to use this same process over each initial the logo would become to cluttered, which is something i don't want. At the moment i am starting to lean towards using just type to portray my logo as it is simple, clean and delivers the message.

So far i think this layout works more effectively. the logo is clean, simple and delivers the message. On reflection i am not too sure on the 3 dots following the initials so this maybe something to re-work or tweak in the future.

Old logo

Last year i created a logo to brand myself. The below images are the results of my logo from last year. I wanted to create a brand that wasn't just my standard name. So i used my initials, which has a certain ring to it, and now has caught on with people calling me by my initials of S.M.B. so i thought why not, it seems to be working.


The old logo below on reflection is far to big, bright and doesn't really represent who i am now as a designer. which is why i have decided to completely design a new logo and branding that can work across a range of products.